The Six Value Categories

The Workplace Motivators report identifies six different values that motivate an individual to take action.

• Theoretical: A passion to discover systematize and analyze; a search for knowledge.
• Utilitarian: A passion to gain return on investment of time, resources and money.
• Aesthetic: A passion to add balance and harmony in one's own life and protect our natural resources.
• Social: A passion to eliminate hate and conflict in the world and to assist others.
• Individualistic: A passion to achieve position and to use that position to influence others.
• Traditional: A passion to pursue the higher meaning in life through a defined system of living.

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